Politics Blog

It’s About The Ratings, Duh

April 20, 2007 on 1:24 am | In ratings, virginia tech, nbc news, msnbc |

After losing out to ABC News in the ratings for the first time in years, NBC Nightly News With Brian Williams, which was heavily promoted by it’s cable network MSNBC Wednesday for having an exclusive on the manifesto and video of the VT killer, averaged a 7.5 rating and 15 share in the top 55 television markets, according to data from Nielsen Media Research. Those numbers easily beat the competing newscasts on ABC, which scored 6.1 rating and 12 share, and CBS who came in last with a meager 4.2 rating 8 share.  To the surprise of no one, we were again shown the bottom line is the bottom line, even if that means putting a stop to all basic decency.