Politics Blog

Cable News Race - Minneapolis Bridge

CABLE NEWS RACE
WEDS., AUG 1, 2007
VIEWERS

FOXNEWS 8 PM BRIDGE 3,743,000
FNC HANNITY/COLMES 3,382,000
CNN KING 3,099,000
FNC GRETA 2,740,000
CNN COOPER 2,604,000
CNN 11 PM BRIDGE 1,883,000
FNC 11 PM BRIDGE 1,799,000
CNN 8 PM BRIDGE 1,635,000
FNC SHEP SMITH 1,502,000
MSNBC 9 PM BRIDGE 1,003,000
CNN DOBBS 970,000
MSNBC 10 PM BRIDGE 954,000
MSNBC OLBERMANN 939,000

Cable News Ratings War

The early ratings are in for the month of May 2007, and while Fox News continues to lead the pack, MSNBC was the only major cable news outlet to gain in viewership.

Total viewers for May of 2007 as compared to May of 2006:

Source: Nielsen Media Research

It’s About The Ratings, Duh

After losing out to ABC News in the ratings for the first time in years, NBC Nightly News With Brian Williams, which was heavily promoted by it’s cable network MSNBC Wednesday for having an exclusive on the manifesto and video of the VT killer, averaged a 7.5 rating and 15 share in the top 55 television markets, according to data from Nielsen Media Research. Those numbers easily beat the competing newscasts on ABC, which scored 6.1 rating and 12 share, and CBS who came in last with a meager 4.2 rating 8 share.  To the surprise of no one, we were again shown the bottom line is the bottom line, even if that means putting a stop to all basic decency.